Background

GIT 314 Project to film and develop a FATE game Commercial. Shot with a DSLR and edited in Adobe Primer, to create a grounded narrative that connects with audiences.

Objective

Demonstrate how the FATE game addresses issues that other games have and raises brand awareness. Must explain how the fate system allows all players to contribute to the campaign.

Synopsis

Not directly referencing any work. Shooting at a location with heavy rain, we had limited time and had to work within the constraints of the filming conditions. 

Process

Wrote a script and outline in advance. When on location, set the stage for the shoot, set up the lighting, and position the cameras.

Directed actors and adjusted with improvisation. We had one day to shoot, and careful attention was paid to film all necessary materials, including B-roll, multiple takes, and additional footage.

Post-production, additional recording was made for the narrator. Adjustments were made to brighten dark footage and improve contrast.

Broke down the important messages in the creative brief and laid them out in the storyboard.

Started off with introducing the studio, then piquing interest with the popular character Thanos, then inviting the audience to speculate by adding character Chaos and the release date. All these elements needed to be on brand, evoke interest with mystery and spectacle, and hype current fans.

Used Photoshop to edit static official art and stock images. Assets were imported into After Effects to create animations and add special effects.

Results

The advertisement meets all project objectives by leveraging creative camera shots, dynamic lighting setups, and engaging visuals.

These elements combine to effectively highlight the game’s unique features, ensuring not only technical excellence but also delivering a compelling connection with audiences.

The visual storytelling draws viewers in, making the message memorable and emotionally resonant.

Setbacks were solved creatively using indoor settings, improvisation, multiple audio recordings, and editing.

All Rights Reserved

© 2022–2025

All Rights Reserved

© 2022–2025

Create a free website with Framer, the website builder loved by startups, designers and agencies.