Started with a simple story of conflict and character concept, creating a binary dynamic between the warm, vibrant colors of our hero and the cold, muted tones of the antagonist, a mountain.
Worked out a creative brief detailing direction with a focus on creating a very vibrant setting and ominous antagonist. Did research into inspirations. Refined character concepts, creative brief, and storyboard. Set tone, colors, aesthetics.
Created a complex 2D puppet of Bull in Illustrator and imported it into After Effects for animating. Experimented with animating texture effects, shading, and lighting within After Effects. Learned to animate the “smoke” effect.
Broke down the important messages in the creative brief and laid them out in the storyboard.
Started off with introducing the studio, then piquing interest with the popular character Thanos, then inviting the audience to speculate by adding character Chaos and the release date. All these elements needed to be on brand, evoke interest with mystery and spectacle, and hype current fans.
Used Photoshop to edit static official art and stock images. Assets were imported into After Effects to create animations and add special effects.
