Started with researching bold, stylish animated music videos and opening themes. Took note of the style, colors, effects, font, pacing, and music style.
Developed a creative brief to set the direction, goals, and tone of the piece. Ensured that the storyboard effectively showcased the characters and their personalities.
Used stock art, photos, and video in After Effects to set tone and characters. Used animation techniques for smooth motion that changes with the music beats.
Broke down the important messages in the creative brief and laid them out in the storyboard.
Started off with introducing the studio, then piquing interest with the popular character Thanos, then inviting the audience to speculate by adding character Chaos and the release date. All these elements needed to be on brand, evoke interest with mystery and spectacle, and hype current fans.
Used Photoshop to edit static official art and stock images. Assets were imported into After Effects to create animations and add special effects.
